How to Recover from a Ranking Tumble
Imagine the next time you join a discussion about SEO. When you start sharing the fascinating SEO facts below, your friends will be absolutely amazed.
As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible â€" it's not the easiest task in the world, but it's not as hard as you'd think. The most important thing to keep in mind is that you cannot panic. You have to keep working on your SEO projects and you need to remember that listings and rankings come and go sporadically at times but that search engines won't let you down if your site is useful.
The experts' advice to websites that have lost their ranking is usually to start over, following current and good SEO information. Look over your entire site and insure that you haven't done something that would have caused this sudden change in listings and rankings. Normally if you haven't done anything wrong, your links will slowly begin to reappear again especially if you have a nice sized linking network that is listed well.
One step that you can take is to narrow your site's focus and work hard on one or two keywords. It doesn't seem like a lot, but it's sufficient. Make sure each page of your site includes good enough navigation that someone can get anywhere from anywhere else, and make sure you do this with plain ‘a href' links, not fancy JavaScript.
If you are using frames, now is a good time to dump them. You can replace them with scrollable <div> tags and have similar looking pages that search engines can index more easily. The most important concept in recovering from a ranking tumble is to perform damage control. Any SEO operation that you have performed that could be deemed as controversial you should immediately disband. If you are lucky, your web site hasn't been permanently deleted from any important search engines.
Once you have performed all of the local damage control that you can it is a good idea to insure that your file sizes are relatively small. Make sure that you don't have any excessive images or large external files that will cause a search engine to give up on its attempt to index you. Make sure that you haven't created a linking loop that Google's bots can't find a way out of.
Links are very important to your website's rankings, and you need to consider finding good link partners to improve your targeted traffic and keyword relevancy. If you have a decent corp of link partners already you can request that they move their links to your site to a higher traffic page for a short period of time so that you can get re-indexed. They may be willing to do this if you remind them that the links from your site to theirs are more valuable once you've been indexed than they are when you are unindexed.
The information about SEO presented here will do one of two things: either it will reinforce what you know about SEO or it will teach you something new. Both are good outcomes.
If you submit to the search engines properly the first time and you have a good SEO maintenance plan, you'll only need to submit your site once. You might consider hiring someone to keep your site regularly updated, as regularly-updated sites rank higher. If you have recently suffered a ranking tumble, use Google Sitemaps to get your page back into Google. This is the fastest method available and is the strongest damage control that you will be able to perform.
Build great content around your keywords or phrases. Remember that content is King for both visitors and search engines. Your content must be extremely relevant to your key words at this point. You don't want to try to pull a fast one because this was probably the reason that your ranking tumbled in the first place. Remember: When you are recovering from a rank tumble, you are at the search engines' mercy. You cannot possibly recover if you try to do anything that doesn't seem right to the search engines.
Submit your website properly to each search engine and directory by hand, making sure you understand each site's rules. Using automatic submissions is just not a good idea. There are so many things that can go wrong and you just don't know what goes on behind the scenes. Work by hand and if possible, contact the search engine or directory and ask them if there is a specific reason that your site was suddenly removed. Ask them if there is any action that you can take to make up for any mistakes that you may have made.
Get as many one-way links as you can from directories or pay to have good websites link to yours. One-way links are better than two-way ones.
Monitor your results regularly to find out what's working and what's not. Don't be afraid to make changes.
Keep all these things in mind and you can recover from a rankings tumble easily.
Sometimes it's tough to sort out all the details related to this subject, but I'm positive you'll have no trouble making sense of the information presented above.
James Mahony is the founder of Search Engine Optimization Tips - A site dedicated to Search Engine Optimization
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